「Newsline」(NHK WORLD)にてご紹介いただきました

2/1(木)「Newsline」(NHK WORLD)のBizコーナーにて、
その希少性ゆえ”幻の染料”とも呼ばれる藍植物「パステル」の栽培・顔料抽出・染めを行う
インディゴ気仙沼についてご紹介をいただきました。

【NHK WORLD Newsline Biz】
およそ160の国・地域の約4億2,000万世帯で視聴可能
https://www3.nhk.or.jp/nhkworld/en/news/videos/20240201103813522/

・NHK WORLD  2/1(木)の英語ニュース「Newsline」のビズコーナー(計8回)
・ワールドHP内でのライブ配信
・放送後、ワールドHPでの動画配信(1か月)

/

【インディゴ気仙沼 公式オンラインストア】
番組内でご紹介いただいた「幻の染料パステルで染めたストール」をお買い求めいただけます。
https://indigo-ksn.raku-uru.jp/item-detail/362567

/

“As introduced on the February 1, 2024 edition of “Newsline” on NHK World.

Learn about the beauty of Japanese Indigo dyeing on the upcoming ‘Biz Corner’ segment of NHK World’s “Newsline” program (airing Thursday, February 1, 2024).   The segment highlights a women-owned business called Indigo Kesennuma and allows the viewer to appreciate how to achieve the unique color “Pastel”, often referred to as a “phantom dye” due to its rarity.  The entire indigo process from cultivation and pigment extraction to actual fabric dyeing is described.

/

[NHK World Newsline Biz] is available for viewing by approximately 420 million households in approximately 160 countries and regions around the world.
https://www3.nhk.or.jp/nhkworld/en/news/videos/20240201103813522/

/

The segment is available at these sites:
– NHK World 2/1 (Thursday) English news “Newsline” biz corner (airs 8 times during the day)
– Live streaming around the world at the NHKWorld website
– Video distribution via World HP approximately 1 month after broadcast

/

[Indigo Kesennuma Official Online Store]
You can purchase this beautiful Stole (scarf) dyed with the rare “Pastel” indigo dye that is introduced in the segment at our official online store:
https://indigo-ksn.raku-uru.jp/item-detail/362567